Revealing what is invisible to the naked eye.
The retail design teams invite clients on a journey that is both scientific and sensory to experience the new K-Scan hair diagnostic tool by Kérastase. A futuristic yet highly realistic approach within a tech universe that resonates with Gen Z.
A tunnel, representing the handle, where clients take a seat to experience an immersive light show, culminating in the diagnostic process.
The nozzle transformed into a photo booth.
A “K” mirror reflecting light infinitely.
A concept meticulously designed to adapt to various space types and each stage of the customer journey.
Here is the first iteration in a compact space (Douglas, Germany) for the launch.
A global rollout is planned, gradually unveiling the full 360° creative design.
